{"id":14299,"date":"2024-02-07T14:31:27","date_gmt":"2024-02-07T14:31:27","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14299"},"modified":"2024-02-07T14:49:37","modified_gmt":"2024-02-07T14:49:37","slug":"the-mavis-kopie","status":"publish","type":"product","link":"https:\/\/rideforlife.ch\/de\/produkt\/the-mavis-kopie\/","title":{"rendered":"Grundlagen der Kommunikation f\u00fcr Marketing- und Verkaufsverantwortliche"},"content":{"rendered":"

Ob Klein-, Mittel- oder Grossbetriebe: Die Strategische Kommunikation bildet die Grundlage f\u00fcr s\u00e4mtliche Kommunikationsaktivit\u00e4ten. Dieses Fachbuch beschreibt, wie Kommunikation funktioniert, Unternehmens- und Marketingkommunikation nach innen und aussen, Public Relations, Corporate Identity und eine starke Unternehmenskultur gestaltet werden. Sie soll zu folgenden Fragen Denkanst\u00f6sse liefern: Was macht unsere Marke f\u00fcr unsere Zielgruppen unverwechselbar? Welche Markenstrategie setzen wir daf\u00fcr ein? Welches sind die relevanten Kommunikationsinstrumente?<\/p>\n

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Inhalte<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Grundlagen der Kommunikationspolitik<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Unternehmenskommunikation<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Corporate Identity und Corporate Image<\/span><\/div>\n<\/li>\n
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    Public Relations<\/div>\n<\/li>\n
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    Markenpflege und -f\u00fchrung<\/div>\n<\/li>\n
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    Kundenbeziehungsmanagement<\/div>\n<\/li>\n
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    Mitarbeitendenkommunikation<\/div>\n<\/li>\n
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    Corporate Media<\/div>\n<\/li>\n
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    Zusammenarbeit mit Agenturen<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vestibulum id ligula porta felis euismod semper. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec sed odio dui. Donec ullamcorper nulla non metus auctor fringilla. Cras justo odio, dapibus ac facilisis in, egestas eget quam.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[96],"product_tag":[95,98],"class_list":{"0":"post-14299","1":"product","2":"type-product","3":"status-publish","5":"product_cat-online-security","6":"product_tag-network","7":"product_tag-security","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":4,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14299\/revisions"}],"predecessor-version":[{"id":14304,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14299\/revisions\/14304"}],"wp:attachment":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/media?parent=14299"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_brand?post=14299"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_cat?post=14299"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_tag?post=14299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}