{"id":14305,"date":"2024-02-07T14:57:24","date_gmt":"2024-02-07T14:57:24","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14305"},"modified":"2024-02-07T15:06:16","modified_gmt":"2024-02-07T15:06:16","slug":"instrumente-der-kommunikation-fuer-marketing-und-verkaufsverantwortliche","status":"publish","type":"product","link":"https:\/\/rideforlife.ch\/de\/produkt\/instrumente-der-kommunikation-fuer-marketing-und-verkaufsverantwortliche\/","title":{"rendered":"Instrumente der Kommunikation fu\u0308r Marketing- und Verkaufsverantwortliche"},"content":{"rendered":"

In diesem Fachbuch werden die g\u00e4ngigsten Kommunikationsinstrumente vorgestellt, ihre Einsatzm\u00f6glichkeiten aufgezeigt und anhand von Praxisbeispielen Umsetzungsans\u00e4tze erl\u00e4utert. Die Entwicklung einzelner Konzepte wird ebenso dargestellt wie Instrumente zur Wirkungsmessung.<\/p>\n

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Inhalte<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    \n
  • <\/i>\n
    Mediawerbung<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Werbekonzept<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Verkaufsf\u00f6rderung<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Event Marketing<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Messen und Ausstellungen<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Sponsoring<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Dialogmarketing<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Social Media<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Kommunikationsforschung<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
    \n
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    In diesem Fachbuch werden die g\u00e4ngigsten Kommunikationsinstrumente vorgestellt, ihre Einsatzm\u00f6glichkeiten aufgezeigt und anhand von Praxisbeispielen Umsetzungsans\u00e4tze erl\u00e4utert. Die Entwicklung einzelner Konzepte wird ebenso dargestellt wie Instrumente zur Wirkungsmessung.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n

    Inhalte<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
      \n
    • <\/i>\n
      Mediawerbung<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Werbekonzept<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Verkaufsf\u00f6rderung<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Event Marketing<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Messen und Ausstellungen<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Sponsoring<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Dialogmarketing<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Social Media<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Kommunikationsforschung<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[96],"product_tag":[95,98],"class_list":{"0":"post-14305","1":"product","2":"type-product","3":"status-publish","5":"product_cat-online-security","6":"product_tag-network","7":"product_tag-security","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14305\/revisions"}],"predecessor-version":[{"id":14307,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product\/14305\/revisions\/14307"}],"wp:attachment":[{"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/media?parent=14305"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_brand?post=14305"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_cat?post=14305"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rideforlife.ch\/de\/wp-json\/wp\/v2\/product_tag?post=14305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}