{"id":14299,"date":"2024-02-07T14:31:27","date_gmt":"2024-02-07T14:31:27","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14299"},"modified":"2024-02-07T14:49:37","modified_gmt":"2024-02-07T14:49:37","slug":"the-mavis-copy","status":"publish","type":"product","link":"https:\/\/rideforlife.ch\/en\/product\/the-mavis-copy\/","title":{"rendered":"Basics of communication for marketing and sales managers"},"content":{"rendered":"

Whether small, medium-sized or large companies, strategic communication forms the basis for all communication activities. This reference book describes how communication works, how to design corporate and marketing communication internally and externally, public relations, corporate identity and a strong corporate culture. It is intended to provide food for thought on the following questions: What makes our brand distinctive for our target groups? What brand strategy do we use to achieve this? What are the relevant communication tools?<\/p>\n

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Contents<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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  • \n
    Basics of communication policy<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Corporate Communications<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Corporate identity and corporate image<\/span><\/div>\n<\/li>\n
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    Public Relations<\/div>\n<\/li>\n
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    Brand cultivation and management<\/div>\n<\/li>\n
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    Customer relationship management<\/div>\n<\/li>\n
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    Employee communication<\/div>\n<\/li>\n
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    Corporate Media<\/div>\n<\/li>\n
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    Cooperation with agencies<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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