{"id":14305,"date":"2024-02-07T14:57:24","date_gmt":"2024-02-07T14:57:24","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14305"},"modified":"2024-02-07T15:06:16","modified_gmt":"2024-02-07T15:06:16","slug":"communication-tools-for-marketing-and-sales-managers","status":"publish","type":"product","link":"https:\/\/rideforlife.ch\/en\/product\/communication-tools-for-marketing-and-sales-managers\/","title":{"rendered":"Communication tools for marketing and sales managers"},"content":{"rendered":"

This reference book presents the most common communication tools, shows how they can be used and explains implementation approaches using practical examples. The development of individual concepts is presented as well as instruments for measuring effectiveness.<\/p>\n

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Contents<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    \n
  • <\/i>\n
    Media advertising<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Advertising concept<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Sales promotion<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Event Marketing<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Trade fairs and exhibitions<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Sponsoring<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Dialog marketing<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Social Media<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Communication research<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
    \n
    \n
    \n

    This reference book presents the most common communication tools, shows how they can be used and explains implementation approaches using practical examples. The development of individual concepts is presented as well as instruments for measuring effectiveness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n

    Contents<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
      \n
    • <\/i>\n
      Media advertising<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Advertising concept<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Sales promotion<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Event Marketing<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Trade fairs and exhibitions<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Sponsoring<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Dialog marketing<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Social Media<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Communication research<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[96],"product_tag":[95,98],"class_list":{"0":"post-14305","1":"product","2":"type-product","3":"status-publish","5":"product_cat-online-security","6":"product_tag-network","7":"product_tag-security","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product\/14305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":2,"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product\/14305\/revisions"}],"predecessor-version":[{"id":14307,"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product\/14305\/revisions\/14307"}],"wp:attachment":[{"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/media?parent=14305"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product_brand?post=14305"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product_cat?post=14305"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rideforlife.ch\/en\/wp-json\/wp\/v2\/product_tag?post=14305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}