{"id":14310,"date":"2024-02-07T16:19:51","date_gmt":"2024-02-07T16:19:51","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14310"},"modified":"2024-02-07T16:40:13","modified_gmt":"2024-02-07T16:40:13","slug":"communication-integree","status":"publish","type":"product","link":"https:\/\/rideforlife.ch\/fr\/produit\/communication-integree\/","title":{"rendered":"Communication int\u00e9gr\u00e9e"},"content":{"rendered":"

Qu'il s'agisse de petites, moyennes ou grandes entreprises, la communication strat\u00e9gique constitue la base de toutes les activit\u00e9s de communication. Cet ouvrage sp\u00e9cialis\u00e9 d\u00e9crit comment fonctionne la communication, comment sont con\u00e7ues la communication d'entreprise et la communication marketing vers l'int\u00e9rieur et l'ext\u00e9rieur, les relations publiques, l'identit\u00e9 d'entreprise et une culture d'entreprise forte. Il vise \u00e0 fournir des pistes de r\u00e9flexion sur les questions suivantes : Qu'est-ce qui rend notre marque unique pour nos groupes cibles ? Quelle strat\u00e9gie de marque utilisons-nous pour cela ? Quels sont les instruments de communication pertinents ?<\/p>\n

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Contenu<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Les bases de la politique de communication<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Communication d'entreprise<\/span><\/i><\/div>\n<\/li>\n
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    <\/i>Identit\u00e9 d'entreprise et image d'entreprise<\/span><\/div>\n<\/li>\n
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    Relations publiques<\/div>\n<\/li>\n
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    Gestion et entretien de la marque<\/div>\n<\/li>\n
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    Gestion de la relation client<\/div>\n<\/li>\n
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    Communication avec les collaborateurs<\/div>\n<\/li>\n
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    M\u00e9dias d'entreprise<\/div>\n<\/li>\n
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    Collaboration avec des agences<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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