Thought is not said, said is not heard, heard is not understood, understood is not agreed, agreed is not applied, applied is far from retained.
Konrad Lorenz, 1903-1989
Behavioral scientist & Nobel Prize winner
The world is communicating faster, louder and more fragmented. New channels, disruptive technologies, artificial intelligence - managers and teams are facing growing challenges. In the process, we lose sight of the essentials: People at the center.
We help you to realign your perspective. From strategy back to people. From technology back to relationships. From messages to impact.
A day that moves.
A day that connects.
A day that celebrates life.
Ride for Life is more than just an event. It is a common sign of solidarity - on the bike, on the stage and in togetherness. From the first starting signal in the morning to the last song in the evening, a festival of closeness, hope and strength is created.
Here you will find an overview of the day's program.
Your WHY decides.
Why should customers buy from you of all places? Why not from the competition? Or not at all? The answer lies in your WHY - the conviction that drives you and makes you stand out.
We work with you in intensive workshops to develop your authentic WHY. The result: you will not only be noticed - you will be favored.
No hit without orchestration.
Incomplete individual measures. Contradictory messages. Uncoordinated channels. The result: confusion instead of trust. For employees and customers alike.
We work with you to develop simple, effective concepts for orchestrated communication. Only when all instruments play in time can a hit be created that inspires the audience.
Brands are created through performance, not logos.
Products and services must be perceived, valued and preferred. Not just in communication - but in the fulfillment of the value proposition.
We bring your "why" to life. We transform market services into preferred brands. With performance that convinces.
Culture is not a decoration. Culture is the engine.
Soft skills? Let's call them real skills. Because corporate culture determines whether teams work or fly. Whether talented people stay or leave. Whether extraordinary work is done - or just service by the book.
We use simple concepts and clear means to create a climate in which people feel comfortable and want to achieve the extraordinary.
Talent attracts those who deserve talent.
Employer branding is more than just colorful career pages. It is the long-term development of a strong, authentic employer brand - rooted in genuine culture.
We combine positioning, brand strategy and organizational culture to create an employer brand with charisma. For talent that stays.
Your sparring partner for top communicative performance: As a communications consultant, executive coach (IMD/IECC/ICF) and strategic advisor, I work according to the viceversa principle - personally or with a hand-picked network of specialists.
For team leaders, managers and CEOs: I help to classify and create clarity when communication becomes complex. Together we develop concepts that work - in change, in crises, in everyday life.
For boards of directors and foundation boards: When the challenge is extraordinary. When the media and the public are critical. When quick, confident decisions are required - then I help you calibrate your compass.
In a crisis, leaders belong on the stage.
A crisis comes quickly. Often unexpectedly. Managers then have to be able to answer questions - clearly, quickly and confidently.
We are your consultants and sparring partners. We determine the right approach, choose the right words and use the best channels. This is how we prevent reputational damage.
With experience from several Olympic delegations and challenging projects in the healthcare sector, we prepare you for media appearances in a targeted manner.
Knowledge that works.
Tailor-made training for your teams. We train and educate on marketing and communication strategy, positioning, concept technology, presentations and project documentation.
In educational institutions or at your premises. So that your teams are even better equipped for everyday life and new projects.
Neutrality creates breakthrough.
Neutral expertise is needed for challenging topics and controversial points of view. Managers are often involved themselves - they should not also moderate.
We carefully prepare critical meetings, delegate assemblies and workshops. We guide you through difficult discussions in a friendly but clear manner. For results that last.
The view from the outside opens up new perspectives.
On behalf of boards of directors and management boards, we evaluate your marketing and communication performance: organizational structure, processes, strategies, concepts.
We show where there is potential for optimization - concrete, feasible, effective.
Systematic. Scientifically sound. Always with four phases.
We do not offer "off the cuff" measures. We provide realistic advice based on the latest communication science - with analysis, planning, implementation and monitoring.
You invite your friends, your coworkers, your club to go with you. Because you know how important this cause will be for people with cancer.
You just have to train as much as you feel like. It's not about best times or the longest distance. It's just about being there. So - have fun!
Concepts need to be implemented. We review resources, set realistic goals, support you and your specialists. And take over where gaps need to be closed.
You need to know about the impact. For every project, we determine whether work is being carried out efficiently and in line with objectives - proportionately and with a view to further optimization.
The communication spark can only be ignited from within.
Effective, assertive strategies are created by committed teams - not by consultants. We inspire, support, moderate and coach your projects. So that your employees become communication strategists themselves.
Leaders and organizations often struggle to get to the heart of their brands and services, to truly inspire customers and to empower teams through change.
With the viceversa principle, we develop brand, customer and team stories from vague messages together with our clients - and ignite sparks that touch, inspire and set people in motion.
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viceversa gmbh
Communication house
Schwanengasse 11
CH-3011 Bern
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